• Cultural festivals and community events participation
  • Field marketing and grassroots activities
  • Event search to maximize client visibility
  • Recruitment and training of proprietary street teams
  • Development of campaigns that stand on their own or that complements your existing marketing efforts.
  • Public relations strategic planning
  • Writing and distribution of press releases
  • Press conferences for niche and ethnic press
  • Media outreach
  • Media sales training
  • Sponsorships and profile-raising opportunities
  • Internal Communications

ABSC’s interactive department combines world class understanding of new media with a unique perspective of how today’s consumer utilizes technology.  We create compelling strategies for our clients that bring together both online and offline components, providing for a more effective campaign and a greater return on investment. Areas of expertise include:

  • Strategy development
  • Positioning of brand & identity
  • Banner/Rich media advertising
  • Geo-targeting of multicultural consumers via in-language and in-culture media
  • Behavioural/Contextual targeting capabilities
  • Search engine marketing/search engine optimization
  • Email marketing
  • Viral marketing/social media/blogging