1901 Avenue of the Stars, Ste. 1100, Los Angeles, CA 90067 • Phone: (310) 788-3410 • Fax: (310) 788-3423

Multicultural markets: Far too many advertising agencies not prepared for the paradigm shift...cultural relevance versus language, and are not able to shift resources to accommodate the fastest growing segments of the market, particularly among the lucrative 16-34 demographics that are largely English language centred or US-born or 1.5 generation.  For the APA market, roughly 38% of the APA market is US-born.  Traditional agencies are only offering 60% of the market, all the while employing rapidly declining print and radio media in the process.

Custom content:  ABSC expertise in content integration and branded content for media outlets.  Brands include Wal-Mart, JC Penney, General Motors, Toyota Motors and the Central Intelligence Agency.

Media extension:  Television (spot and national cable), interactive, e-mail, event, in-theatre, print, streaming radio.  ABSC builds strategic partnerships (campaign duration and long term) between media outlets that yield increased reach for all parties.  ABSC specializes in negotiating programs that analyze the respective media assets of both parties, enabling no-cash deals, instead relying on media trade or smaller, start-up media ventures.

Content sourcing:  ABSC marries under-valued content befitting niche media outlets.  User-generated content employs low production costs and affordable commercially available production technology and delivery.  Niche media outlets can source shelf-ready content solutions.  ABSC scours the media market, matchmaking content providers to media channels.

Event solutions for social media networks:  Social media, be it an online dating site, business network or lifestyle affiliation destination, generally focuses its energies on web-ad sales and subscription models.  In a hyper-competitive marketplace plagued by a decreasing pool of available ad dollars, ancillary revenue solutions are the key to growth.  ABSC can implement event-based, brand-centric platforms that harness the membership base.  ABSC handles all aspects, from concept to activation.  The win-win-win solution rewards members with a refreshing foray from the virtual realm to real person to person interaction in a controlled environment.  Brands find a ready pool of high value targets to sample products and services, engage in consumer feedback while creating unimpeded brand proposition.  Social media networks receive sponsorship dollars, cash offsets of products and services that can be used for sweepstakes and contests to further drive memberships and traffic.

OUR EXPERTISE AND EXPERIENCE EXTENDS INTO

• Event production companies
• Nightclub promotions companies
• Niche magazine publications (under 100K circulation
• Niche online media sites
• Social media brands
• Consumer brands targeting urban youth, multicultural markets
• IPTV (web-based television networks)
• Niche e-commerce sites
• Asian country tourism boards & trade organisations
• Narrow-band cable/satellite television networks
• Asian banks and financial service providers
• Niche QSR
• Multicultural television and print media (needing demographic expansion/retention)

Genre & Lifestyle Targeting

• Import Tuner
• Anime & Manga (Asian pop culture/global culture)
• Urban art and fashion
• Asian food & beverage
• Videogames
• Asian and APA concerts, tours & album release events
• Independent cinema  & foreign film (theatrical and home video releases)