NICHE MARKET FOCUS
- Urban market
- Asian Pacific American market
- Asian youth market
In addition to making use of the latest industry data, ABSC aggressively scans their consumption trends and lifestyle trends, making them available to clients well before they make their way to commercially available studies. These markets are as fickle as they are fast paced. ABSC runs with the packs, thus offering the opportunity while it is still actionable.
RESEARCH & CONSULTING
- Market entry feasibility
- Quantitative surveys
- Qualitative market analysis
- Focus groups
ABSC is dedicated to ensuring that clients have in-depth knowledge of their target audience and that their campaign approach will be effective and appropriate to the segment or country they wish to reach.
MEDIA PLANNING & BUYING
Experienced media planning entails experience and technology in planning and tracking media buys across both the multicultural and general market segments. ABSC has executed campaigns across dozens of ethnic corridors. With solid relationships and well-honed negotiation skills, ABSC delivers value in terms of cost efficiencies and placement options.
Regardless of the size of your event, ABSC ensures flawless and effective execution. Some of our event management capabilities include: