ABSC is an entertainment industry consulting firm offering expertise to both domestic and international content rights holders and rights holders seeking high value target audiences within niche lifestyle segments.
With over 20 years experience in sourcing, distributing and marketing Asian content, ABSC is meeting the needs of Asian-based content producers and distributors seeking access to US audiences.
ABSC provides a host of solutions to clients seeking cost-effective remedies to address a cluttered, turbulent and costly media marketplace. Services include:
- Identifying targeted lifestyle audience segments
- Reviewing alternative exhibition and distribution channel strategies
- Providing strategic partnerships with 3rd party media and branded products & services
- Media planning integrating highly focused online, spot television, print, radio, OOH and event platforms
- Generating “fanboy” advocates that will provide amplified reach, user-generated content, viral marketing outreach and media attention