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admin-absc : June 17, 2013 7:55 pm : ABSC News

ABSC leverages over a decade of marketing expertise in CPG and media categories to clients seeking focussed reach across niche lifestyle and multicultural consumer segments.

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Courtesy of the September 2018 Nielsen Report – Descubrimiento Digital,                  The Online Lives of Latinx Consumers U.S. Hispanics are digitally empowered rapidly moving to the forefront of technology adoption. Their visibility highlights an increase in cultural inclusivity and civic representation as well as recognition of the community’s [...]
Wed, Dec 05, 2018 5:56:00 PM, Continue reading at the source
Courtesy of the Nielsen Auto Marketing Report (October 17, 2018) Nielsen Research recently launched the first of an annual series of AUTO marketing reports geared towards taking a deep dive into the consumer path to purchase, media’s impact on brand awareness and purchase intent and buying behavior across age groups. CLICK HERE [...]
Thu, Nov 29, 2018 3:02:00 PM, Continue reading at the source
Courtesy of the March 2018 U.S. MINTEL Report – Hispanic Beauty Consumer Hispanics’ expenditures growth on beauty products has come to a standstill. While the Hispanic market is young, which favors engagement, Hispanics also tend to be value oriented. The challenge for beauty brands is to transform the interest Hispanic women [...]
Wed, Nov 21, 2018 11:34:00 AM, Continue reading at the source
Courtesy of the September 2018 Nielsen Report – Descubrimiento Digital,             The Online Lives of Latinx Consumers This report examines the impact of digital technologies on the Latinx experience and cultural expression.  It uncovers how, from music and television to social media and shopping, increased access to [...]
Wed, Nov 14, 2018 11:29:00 PM, Continue reading at the source
John Leguizamo’s Road to Broadway follows the always provocative Leguizamo as he prepares for his most challenging theatrical quest yet – cramming 3,000 years of Latinx history into 90 minutes of stage time for his one man show. With extraordinary access to his creative process, the film traces the evolution [...]
Wed, Nov 14, 2018 10:48:00 PM, Continue reading at the source
Join Our Text Club To Get The Latest Music, Entertainment, Contests And Breaking News On Your Phone. Text BOX to 24042 to join! Dez Bryant is officially back in the NFL. After being released from the Dallas Cowboys in April, the multi-time Pro Bowl WR has inked a 1-year deal [...]
Wed, Nov 07, 2018 4:54:00 PM, Continue reading at the source
Join Our Text Club To Get The Latest Music, Entertainment, Contests And Breaking News On Your Phone. Text BOX to 24042 to join! Despite a narrow defeat in his Texas Senate race against Ted Cruz, Beto O’Rourke has said he isn’t looking forward to running for higher officer in 2020. [...]
Wed, Nov 07, 2018 4:24:00 PM, Continue reading at the source
After one of the more expensive races in Senate history, Senator Ted Cruz held off Beto O’Rourke to earn a second term as U.S. senator for Texas. Elsewhere, Al Green won re-election to the U.S. House of Representatives as did Shelia Jackson-Lee. In other races, Greg Abbot won a second [...]
Wed, Nov 07, 2018 5:17:00 AM, Continue reading at the source
Rihanna gives us the hits, loves to give us a good beat with Fenty Beauty and we all know Queen Ri can get as petty as the rest of us! Yesterday she responded to a tweet about Trump playing her music at her rallies and she made it clear that [...]
Wed, Nov 07, 2018 1:25:00 AM, Continue reading at the source
Beyonce just let it be known who she’s riding for in the Texas Senate race. The icon took to her favorite platform of Instagram and revealed a trio of photos, all with a black and white Beto hat on. https://www.instagram.com/p/Bp2ua8uH3iS/?utm_source=ig_share_sheet&igshid=1x4utdjez97ka “I’m feeling grateful for everyone before me who fought so hard [...]
Tue, Nov 06, 2018 10:27:00 PM, Continue reading at the source